Ruben Benjamin
From Engineering to Emotion: Becoming an Artist
#11 Ruben Benjamin - From Engineering to Emotion: Becoming an Artist
· 00:43:03
In this episode of Campus To Capital, we sit down with Ruben Benjamin – a German visual artist whose sculptural, three-dimensional works are collected and exhibited from Seoul to Los Angeles.
But this conversation goes far beyond aesthetics.
Recorded on-site at Ruben’s studio in Munich, this episode captures not only his voice but also the atmosphere of his creative environment – from raw materials to finished pieces.
Ruben shares how he built a successful, international artist brand without ever attending art school – drawing instead on his background in mechanical engineering, technology, and business.
We talk about:
What it means to “become” an artist in 2025
Why Ruben calls his works sculptures for walls, not paintings
The business side of art: pricing, scaling, and commercial influence
How brand collaborations (e.g. Vacheron Constantin) work behind the scenes
Navigating the fine line between content and creation in the age of Instagram
His views on AI, NFTs, and new materials reshaping the art world
And what it takes to stand out – without selling out
This episode is a deep dive into creative autonomy, brand building, and the power of visual storytelling.Many thanks to Ruben for sharing his journey – and for welcoming us into his studio.